| | | | | Shama plc is Ethiopia’s largest book publisher and distributor, providing a wide range of books to schools and the public at large. The company is fully owned by the Bagersh family. | | | | The company’s primary retail operation is its chain of BookWorld bookstores, providing textbooks, general books, newspapers, magazines and gift items to Addis Ababa. Over a recent three-year span, the store has expanded from 3 to 11 branches. | | | | Shama Books has been involved in the publishing of mass-market books since 1991, making Shama the premier mass-market publisher in Ethiopia. From its founding, Shama has strived to bring the best fiction to its patrons. Shama also imports award-winning self-help and current affairs books. | | | | In addition, Shama boasts a burgeoning publishing house that attracts the finest Ethiopian writers, as well as many established foreign authors. Shama has recently published and distributed Touching Ethiopia, a book in which the authors portray present-day Ethiopia alongside glimpses of its past. The book, the result of long and painstaking research and extensive travel within the country, is visually stunning and extremely informative. Shama’s book covers are the work of the best artists in the business, illustrating its determination to produce the highest-quality product. | | | | | | | Above all, Shama plc is driven to present the best books possible at good prices. Books from Shama will soon be found wherever books are sold; at present, the company sells books in its 11 bookstores in Addis Ababa. To make its books more widely available, Shama is building wider distribution and a comprehensive Web site for automatic, easy ordering from anywhere in the world. | | | | Shama plc also has a social vision for the great country of Ethiopia. Part of Shama’s mission is to improve literacy at all levels and to foster a reading culture in the country. In addition to producing high-quality, informative books on Ethiopia, Shama plc will embark on several projects to enhance reading and writing among Ethiopian schoolchildren. Look for details in the “news” section of our Web site, http://www.shamaethiopia.com/ |
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